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Find creative design insight, branding guidance, business tips, and more for purpose-driven founders and organizations dedicated to leading the charge towards a brighter future for all.
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Branding for purpose-driven small businesses and organizations, isn’t just about the visuals. Defining your brand positioning will prepare you for longterm success.
A well designed logo only gets you so far without solid business foundations. You provide the life and energy that a logo needs to withstand the test of time.
Entrepreneurs and organizations often get branding and logos confused. Read this for an easy to understand overview of the key differences between the two.
What happens when a creative process is compressed into one click of a button? What is lost in the pursuit of convenience, speed, and affordability?
A reference guide to understand the language I use and the deliverables we can create together. Carefully crafted list of simplified definitions for words I use on a daily basis as a creative designer. They are familiar to me, but I understand that they might be new to you. I am constantly adding to this list as I have conversations with clients and associates.
Reminders for fellow eco-entrepreneurs and purpose driven brands who might be feeling the weight of the climate crisis on their shoulders. Click for some encouragement and inspiration to continue towards your daring mission!
Walking through the challenges of selecting the best platform for your business, building a website, and making sure everything is accessible.
In this end of summer season, I’ve been thinking about times of change. The once blooming flowers are dropping to the ground, gardens are full of abundance, and surrounding colors in nature are starting to shift. Life has many twists and turns—it’s easy to get lost along the way. Today Angela and I will be sharing some of our entrepreneurial and life experiences that have pushed us to explore something new.
Tempting as it may be to mimic along when we see a cool trend, this may not be the best thing for our business. Our tastes change over time, so it’s natural to want to change things up accordingly. That’s why it’s important to create a brand rooted in strategy. When we know our ideal client / customer, we can ensure our brand continues to reflect their interests. In a world where people seem to be longing for authenticity, don't be afraid to be stay true to yourself.
Of course there is no one like YOU! Don’t let that go to your head when you are setting the foundation for your brand. It’s easy to be fooled into thinking that there is no overlap between your target audience and those of another business. Read more to learn how to identify your business competition and learn about shifting your mindset around the idea of competition.
